top of page

Dismantling Performative Allyship in the Beauty Industry

The beauty industry has long failed to treat Black women and marginalized communities with the respect and dignity they deserve.

Many companies put on a facade of inclusivity through surface-level representation, while behind closed doors, they exploit and disregard the very communities they claim to serve. This hypocrisy must be addressed and dismantled for the industry to evolve into a truly inclusive space.

black woman wearing yellow blazer and natural hair ostracized in the workplace

The Exploitation of Black Creativity in the Beauty Industry

It's appalling that businesses build their brands off the creativity, bodies, and cultures of Black women, only to subject them to blatant racism and inequity. Anti-Blackness is often associated with acts committed by some white individuals, but the reality is that people of color can also perpetuate anti-Black racism and uphold systems of oppression. Regardless of the perpetrator, this kind of treatment is unacceptable. The deep-rooted inequities plaguing the beauty industry must be called out and dismantled.

A Common and Global Issue

The recent news of Ebin's mistreatment of their Black employee is a gut-wrenching reminder of the all-too-common experiences faced by many Black women, including some of Hairvine's founders. This incident highlights that anti-Blackness transcends cultures and borders - it is a global issue demanding global solutions. We must all do better and actively fight for a beauty industry that uplifts Black communities.

Calling Out Performative Allyship

Many beauty brands engage in performative allyship, professing hollow support for Black women to gain social clout without taking any real action. Meanwhile, the actual needs of these communities are ignored as their voices get silenced. Public gestures and representation alone won't create equity. Meaningfully addressing the root causes through sustained action is the only path forward. Empty promises do nothing to empower Black women who have faced oppression for far too long. It's time to demand more than performance.

Hairvine's Commitment to Real Change

At Hairvine, addressing inequity in the beauty space isn't just a priority - it's the foundation of who we are. Our mission is to radically tip the scales and create a new standard of inclusion and respect for all communities that have been exploited and underserved for generations.

Championing Black Empowerment

Sidelining Black women while getting offended by their self-empowerment is not just hypocritical, but dehumanizing. Every individual has the right to dignity, equity, and the space to fully thrive. Hairvine stands unwaveringly with all those fighting for this future, and we're using our platform to amplify Black voices and stories. Performative allyship is over - it's time the beauty industry backs up words with transformative action to dismantle barriers and rectify the harms done.

Building a Truly Inclusive Industry

Most importantly, we must actively fight to tear down the deep-rooted anti-Blackness preventing true diversity from taking root. Collective action and unwavering commitment are the only way to build an industry where Black women belong. Join Hairvine in the movement to create a just, equitable, and empowering beauty space for all women. Together, we have the power to make a real difference for generations to come. The time is now.

The beauty industry must evolve from performative allyship to genuine inclusivity. By addressing the exploitation and inequity faced by Black women and marginalized communities, we can create a more just and empowering space.

Hairvine is committed to being a leader in this movement, using our platform to amplify voices and demand real change. Let's work together to build a future where every individual is treated with the dignity and respect they deserve. Join us in this vital mission.

Sign up!

Recent Posts

See All


Rated 0 out of 5 stars.
No ratings yet

Add a rating
bottom of page